If you can't code in a startup, what can you do? Generate lots of sales? Attract whole bunch of investors? Good at paper work? You still have to build a skill that generates value.

If the above paragraph seems pessimistic, that was the goal. So many people focus on title and completely miss the mark. Startups are about doing. There is no point in showing off yourself. Show off your product.

It's important to have charismatic founders that can pitch in front of investors. However it's more important to always be brilliant at what you do. Hence successful founders, whether business or technology focus on product for their startup.