Back in 2010, when I first started my business on mytweetmark, I spend a lot of time, going to events and conferences. I met all kinds of venture capital firms, middleman, made contacts and added them into my mailing list for newsletter. I would then study all the various hashtags, #, and see how many people are on them. I would study networks and identify venture capital firms, technical news, lawyers, promoters, all hanging out with CEOs and CTOs of social media companies, all over San Francisco. This is one of the charms of being in San Francisco city. There is always something going on.

I then build mytweetmark around this paradigm shift where people would go to conferences and chat on hashtags. Rather me going into conferences, I would setup an auto tweet, that would have the proper hashtags, and even though I am not at the conference, my branding is always there. I am very picky about hashtags. I studied how often a hashtag should go out in the twitter stream, without affecting the user mood. At South by Southwest 2010, I set up five bootstrapped websites, ran auto tweets (garbage) and flooded the #SXSW hashtag. When I went to the conference, everybody knew me. I was also doing auto tweets for #chirp as well. There was lots of traffic on both hashtags. Then the SXSW conference stopped but my hashtags continued going. The volume of users on the hashtags decreased because the users were no more.

One day, I was doing my startup work, and one of the early investor from Twitter complaints to me. He said my tweets have flooded the #chirp hashtag. There are two days left, and nobody is using the hashtag anymore. Can you please stop? I looked at the feeds and all I saw was my profiles, no one else. So I apologized and turned off the auto tweets. It took a day, but then the users on #chirp started coming back. Within a day, the #chirp hashtag was useful again. #chirp was the first twitter developer conference in 2010.