Brand Naming - Customer Development

Description: Go to a website like, and look for names for the company. Find a small name, up to 5 characters. Mix keywords on and come up with 3 names for the company domain name. Talk to customers and allow them to pick the name. Don't give any suggestions or leak out your preference. Find 4 - 5 people, find a coffee shop or a bar, and run customer development survey. Allow the users to pick the best name, and rank in order of liking. 3 being the best, 1 best the worst, when given 3 domain names.

Duration: 2 weeks

Priority: 1

Project: Company Branding

Sprint: Branding Sprint

Backlog: Company Branding

Feedback: For our next phase of Lean Startup - Customer Development, we are going to work on branding. We need: 1. website domain name. Please think about 5 names that represent shop. Please submit them to Joseph or me and we will do a blind voting on the names, for our next meeting, Thursday 12/5 at 2pm. Joseph will send out a meeting invite. Please look at for cool names. You can put agile development lean startup as keywords, and see what names, preferably 5 letter domain names show up. Help with your homework, Founder Institute - Customer Development homework.

Please read the material. Also any issues you find on the site, please don't email to the group. Send an email to joseph and CC me. We will either create a bug, or enhancement task and put in appropriate project.